When it comes to selling real estate, the appearance and content of your local real estate listing are crucial. From the photos included to the text describing the piece of real estate, you need to cater to the demands of buyers and make your ad appealing. Considering the thousands of listing websites online, and even those in print, promoting your listing requires the right information, displayed in the proper way.
Here at Red Enterprises, we seek to help those both buying and selling homes so they can make wise decisions and find what they are looking for. With this, we've compiled some helpful information to help those with local real estate listings find the right buyer (or renter) with the perfect ad. Let's take a look.
What to Include in Local Real Estate Listings
While printed listings are still necessary, online listings are essential in today's world. A majority of prospective buyers and tenants perform their searches online, which means your listings need to be displayed on the web. In the time since online listings rose, many key strategies have been discovered in terms of better displaying the home and attracting buyers. Regardless, the tips below can be applied to both online and printed local real estate listings, and they'll increase views and the likelihood of selling your home. Check out the tips below:
- Always Include Photos: Even if they're only performing initial searches, every prospective buyer wants to see photos of the property before they bother inquiring. For most, a listing without photos is quickly overlooked.
- Write an Attractive Headline: When searching through pages of listings, buyers always look for main highlights and the features of a property that appeal most to them or meet their criteria closest. In your headline, include criteria you'd assume most buyers would be interested in. Give them a reason to click on your ad or at least read further.
- Be Detailed: Buyers are most satisfied when all the necessary information is right in front of them. Don't require more of your potential buyers and give them the information they're looking for. Key info could be anything like price, size, amenities, and so on.
- Make it Skimmable: Many buyers start out by quickly selecting properties that meet their criteria from first glance. In your listing content, allow the reader to skim over the text for quick facts. Give it a clean outline and let the more important information stand out.
Call Us Today for Help
Whether you're interested in buying a home, selling a real estate note, or simply have questions about the industry, be sure to contact Red Enterprises. You can also give us a call at 307.213.9095.